Real Estate Lead Generation Strategies To Convert More Sales

Are you a new or seasoned real estate agent looking for ways to increase your sales? The secret to boosting lead generation is to implement new and unique strategies that most conventional real estate agents/brokers overlook. Real estate lead generation strategies are evolving and to remain competitive, you must up your lead generation game. Try these new and innovative real estate lead generation strategies to convert more sales:

1. Networking

When dealing with real estate properties, it’s essential to create strong networks with other industry players. From contractors, real estate attorneys, neighbors, real estate investors, to even individuals working in different sectors, building a strong network with individuals you can trust, is a great starting point to establish contacts and prospects to build your real estate business.

You can establish that personal connection with your clients by creating a professional website where you can market your brand or get involved in community projects if you’re selling homes in your neighborhood. Home sellers and buyers always prefer to work with a real estate agent that they trust, and it will be easy for them to trust you if you have built a solid formal relationship with them.

2. Leverage social media

The power of social media platforms in lead generation cannot be underestimated.  To make a mark in your real estate business, join popular social media sites and start showcasing eye-catching pictures of homes for sale. If you have appealing properties, you will attract a larger following, including potential clients, by using social media.

Today, the majority of home buyers start their home searching process online. It can either be on Facebook, Twitter, YouTube, Pinterest, or any other social media channel. Therefore, if you can manage to have a social media presence and post clear pictures and videos of real estate properties that you are marketing, you will most likely attract potential buyers.

You can use this platform to connect and interact with new people by answering any questions that they may have regarding the real estate market and homeownership. If you want to reach a wider audience, you can opt for paid advertising that targets potential customers.

3. Ask for referrals

If you have been cold calling your prospects, it’s time to change that strategy and focus on referrals. Many people don’t take you seriously if you call them randomly without any referrals from previous engagements. When you uphold professionalism and service delivery, your past clients will recommend you to their friends, colleagues, and family members.

When a client is satisfied with your service, you can politely and respectfully ask for referrals. If you can manage to get one or two referrals from past clients, you will likely have an easier time engaging the new prospects and taking them through your sales funnel. When you complete successful business transactions with the new prospects, remember to give handwritten thank you notes to the past clients who provided the recommendation.

4. Use Real Estate CRM software

As a real estate agent/broker, it’s very important to create a comprehensive lead generation plan to remain competitive and build upon your professional reputation. Real estate Customer Relationship Management (CRM) software programs are designed to help you automate your real estate business. With a CRM system in place, real estate agents/brokers can manage their leads in one place.

You can track the progress of your prospects and see where they have progressed in the home buying process. Working with updated data on prospective homebuyers is very important as it helps you know when to reach out to them and what message to deliver, thus improving your real estate service delivery and efficiency.